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Videos

The consumer matrix: How to save the humans

We want to quantify and categorize people, we try to create algorithms to predict unpredictable human lives and shove people into focus groups with two way mirrors, feed them crap snacks and hope to understand how they live their lives and how our...

Catalogue: Insights Festival 2020
Author: Gabriela McCoy
Company: Bacardi
September 17, 2020
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Citation

McCoy, G. (2020a, September 17). The consumer matrix: How to save the humans. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-consumer-matrix-how-to-save-the-humans


Videos
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Citation

Leumbou and Massen (2020a, September 17). Is in-store research and accompanied shopping still feasible if retailers already struggle with facilitating distance between shoppers?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-in-store-research-and-accompanied-shopping-still-feasible-if-retailers-already-struggle-with-facilitating-distance-between-shoppers-


Videos

Post COVID-19

The thought leaders from Monday's presentation return to address your specific questions and brand challenges.

Catalogue: Insights Festival 2020
Authors: Rossana Dell'Isola, Veronica Mayne
Companies: , Faster Horses
September 16, 2020
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Citation

Dell'Isola and Mayne (2020a, September 16). Post COVID-19. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/post-covid-19


Videos

Build diversity and benefit from it

Join us to learn and contribute to the discussion about our ethical responsibility to underrepresented and marginalized communities and how we, as researchers, can commit to diversity, equity and inclusion through actionable frameworks.

Catalogue: Insights Festival 2020
Authors: Urpi Torrado, Arlette Leumbou
September 16, 2020
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Citation

Torrado and Leumbou (2020a, September 16). Build diversity and benefit from it. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/build-diversity-and-benefit-from-it


Research papers

Using narrative analytics to win customer trust

What drives trust (and mistrust) in tech companies? Learn how to use narrative analytics to understand the drivers of trust and win customers across the globe with better values, strategies and offerings. In addition to the Trust case study, the...

Catalogue: Insights Festival 2020
Authors: Jeff Marshall, Rogier Verhulst, Becky Owens
Companies: Protagonist, LinkedIn
September 15, 2020
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Citation

Marshall, Verhulst and Owens (2020a, September 15). Using narrative analytics to win customer trust. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-narrative-analytics-to-win-customer-trust-11583


Research papers

Post COVID-19: A brand blueprint for the future

Get ready for the future!As each of us has experienced in all parts of the globe, it's clear that after COVID-19 there will be no going back, for both consumers and companies, and more broadly, as society as a whole. Quite the opposite, we will see a...

Catalogue: Insights Festival 2020
Authors: Rossana Dell'Isola, Veronica Mayne
Companies: , Faster Horses
September 15, 2020
×

Citation

Dell'Isola and Mayne (2020a, September 15). Post COVID-19: A brand blueprint for the future. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/post-covid-19-a-brand-blueprint-for-the-future


Research papers

The consumer matrix: How to save the humans

We want to quantify and categorize people, we try to create algorithms to predict unpredictable human lives and shove people into focus groups with two way mirrors, feed them crap snacks and hope to understand how they live their lives and how our...

Catalogue: Insights Festival 2020
Author: Gabriela McCoy
Company: Bacardi
September 15, 2020
×

Citation

McCoy, G. (2020a, September 15). The consumer matrix: How to save the humans. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-consumer-matrix-how-to-save-the-humans-11593


Videos

Using narrative analytics to win customer trust

What drives trust (and mistrust) in tech companies? Learn how to use narrative analytics to understand the drivers of trust and win customers across the globe with better values, strategies and offerings. In addition to the Trust case study, the...

Catalogue: Insights Festival 2020
Authors: Jeff Marshall, Rogier Verhulst
Companies: Protagonist, LinkedIn
September 15, 2020
×

Citation

Marshall and Verhulst (2020a, September 15). Using narrative analytics to win customer trust. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-narrative-analytics-to-win-customer-trust


Videos

Post COVID-19: A brand blueprint for the future

Get ready for the future!As each of us has experienced in all parts of the globe, it's clear that after COVID-19 there will be no going back, for both consumers and companies, and more broadly, as society as a whole. Quite the opposite, we will see a...

Catalogue: Insights Festival 2020
Authors: Rossana Dell'Isola, Veronica Mayne
Companies: Beyond Research Srl, Faster Horses
September 14, 2020
×

Citation

Dell'Isola and Mayne (2020a, September 14). Post COVID-19: A brand blueprint for the future. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/post-covid19-a-brand-blueprint-for-the-future